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Marketing: With Bowerwep

by Roger A. Kerin, Steven W Hartley, Eric N. Berkowitz, William Rudelius

Marketing: With Bowerwep

List Price: $66.47
       Price: $66.47

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Product Details

Paperback:
Publisher: McGraw-Hill Higher Education (ISE)
Publication Date: 2005-04-01
Edition: 8th
ISBN: 0071116095

Editorial Reviews

Product Description
"Marketing, 8e" by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. This edition is available in both print version and interactive /online version via PowerText, an integrated learning experience that combines the traditional content of a textbook with the media-rich environment of the Internet and both versions are supported by a dramatically expanded and improved multimedia teaching package.

BookStore - Another common type of bookstore is the used bookstore or second-hand bookshop which sells used and out-of-print books. A range of titles are available in used bookstores, including in print and out of print books. Book collectors tend to frequent used book stores. Large online bookstores offer used books for sale, too. Individuals wishing to sell their used books using online bookstores agree to terms outlined by the bookstore(s): for example, paying the online bookstore(s) a predetermined commission once the books have sold. Bookstores can range in size offering from several hundred to several hundred thousands of books. They may be brick-and-mortar stores or internet only stores or a combination of both. Sizes for the larger bookstores exceed half a million titles. Bookstores often sell other printed matter besides books, such as newspapers; additional product lines may vary enormously, particularly among independent bookstores. Colleges and universities often have their own student bookstore on campus that focuses on providing course textbooks and scholarly books, although some on-campus bookstores are owned by large chains.
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