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Map Nine

Marketing

by Roger Kerin, Steven Hartley, William Rudelius

Marketing


       Price: $139.79

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Product Details

Hardcover: 784
Publisher: McGraw-Hill/Irwin
Publication Date: 2008-03-20
Edition: 9
ISBN: 0073404721

Editorial Reviews

Product Description
Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty�from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. .

BookStore - Another common type of bookstore is the used bookstore or second-hand bookshop which sells used and out-of-print books. A range of titles are available in used bookstores, including in print and out of print books. Book collectors tend to frequent used book stores. Large online bookstores offer used books for sale, too. Individuals wishing to sell their used books using online bookstores agree to terms outlined by the bookstore(s): for example, paying the online bookstore(s) a predetermined commission once the books have sold. Bookstores can range in size offering from several hundred to several hundred thousands of books. They may be brick-and-mortar stores or internet only stores or a combination of both. Sizes for the larger bookstores exceed half a million titles. Bookstores often sell other printed matter besides books, such as newspapers; additional product lines may vary enormously, particularly among independent bookstores. Colleges and universities often have their own student bookstore on campus that focuses on providing course textbooks and scholarly books, although some on-campus bookstores are owned by large chains.
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