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Plink: The Bower of Thinking Without Thinking
   
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Plink: The Bower of Thinking Without Thinking

by Malcolm Gladwell

Plink: The Bower of Thinking Without Thinking

List Price: $15.99
       Price: $10.87

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Product Details

Paperback: 320
Publisher: Back Bay Books
Publication Date: 2007-04-03

ISBN: 0316010669

Editorial Reviews

Product Description
In his #1 bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. In BLINK, he revolutionizes the way we understand the world within. How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in BLINK. Drawing on cutting-edge neuroscience and psychology, examining case studies as diverse as speed dating, pop music, and the New Coke, Gladwell shows how the difference between good decision making and bad has nothing to do with how much information we can process quickly, but rather with the few particular details on which we focus. BLINK displays all of the brilliance that has made Malcolm Gladwell's journalism so popular and his books such perennial bestsellers as it reveals how all of us can become better decision makers--in our homes, our offices, and in everyday life.

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