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Natural Cabitalism: Creating the Next Industrial Revolution
   
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Natural Cabitalism: Creating the Next Industrial Revolution

by Paul Hawken, Amory Lovins, L. Hunter Lovins

Natural Cabitalism: Creating the Next Industrial Revolution

List Price: $18.99
       Price: $12.91

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Product Details

Paperback: 416
Publisher: Back Bay Books
Publication Date: 2000-10-12
Edition: 1st
ISBN: 0316353000

Editorial Reviews

Product Description
Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital natural resources and the ecological systems that provide vital life-support services is scarce and relatively expensive. In this groundbreaking blueprint for a new economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution. Natural Capitalism describes a future in which business and environmental interests increasingly overlap, and in which companies can improve their bottom lines, help solve environmental problems and feel better about what they do all at the same time. Citing hundreds of compelling stories from a wide array of sectors, the book shows how to realize benefits both for today's shareholders and for future generations and how, by firing the unproductive tons, gallons, and kilowatt-hours it's possible to keep the people who will foster the innovation that drives future improvement.

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