Product Details

Hardcover: 210
Publisher: Wiley
Publication Date: 2008-09-09

ISBN: 0470243422

Editorial Reviews

Product Description
Yours For the Asking is a how-to guide for anyone with an instinct to raise funds who has fears, qualms, or hesitancies to do so. It explains in easy to understand language how to reach wealthy people face to face, in writing, in large groups, at special events, and over the Internet. And—once their attention has been gained—how to bring home the bacon. It solves the mystery of fundraising from foundations, those notoriously elusive entities that seem to house experts in closing doors, ignoring solicitations, and, when pressed for an answer, saying no. It also demonstrates how many ways there are to tap the resources of donors—large and small—for the institution that commands your respect, affect, and attention.

As President of Lincoln Center, Reynold Levy has led the effort to raise over one billion dollars in five years—among many other notable fundraising distinctions—and he is uniquely qualified to write this book.