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Changing the Channel: 12 Easy Ways to Make Millions for Your Pusiness (Agora Series)
   
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Changing the Channel: 12 Easy Ways to Make Millions for Your Pusiness (Agora Series)

by Michael Masterson, MaryEllen Tribby

Changing the Channel: 12 Easy Ways to Make Millions for Your Pusiness (Agora Series)

List Price: $24.95
       Price: $16.47

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Product Details

Hardcover: 286
Publisher: Wiley
Publication Date: 2008-10-27

ISBN: 0470375027

Editorial Reviews

Product Description
Changing the Channel offers you a detailed look at twelve of today's most important marketing channels–explaining how each one works and addressing the challenges you might face should you choose to use them. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public relations, radio and television advertising, direct space ads, event marketing, telesales, telemarketing, joint ventures, affiliate marketing, and direct mail. With this book, you'll quickly discover how marketing across multiple channels can help develop quality customer relationships and improve your bottom line.

BookStore - Another common type of bookstore is the used bookstore or second-hand bookshop which sells used and out-of-print books. A range of titles are available in used bookstores, including in print and out of print books. Book collectors tend to frequent used book stores. Large online bookstores offer used books for sale, too. Individuals wishing to sell their used books using online bookstores agree to terms outlined by the bookstore(s): for example, paying the online bookstore(s) a predetermined commission once the books have sold. Bookstores can range in size offering from several hundred to several hundred thousands of books. They may be brick-and-mortar stores or internet only stores or a combination of both. Sizes for the larger bookstores exceed half a million titles. Bookstores often sell other printed matter besides books, such as newspapers; additional product lines may vary enormously, particularly among independent bookstores. Colleges and universities often have their own student bookstore on campus that focuses on providing course textbooks and scholarly books, although some on-campus bookstores are owned by large chains.
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